Here's a list of all of the SUVs and crossovers under $30,000 in the market right now, including Fords, Jeeps, and Kias.
Ford's F-Series took the top spot on Kelley Blue Book's list of the best-selling new vehicles in the US this year through June by a margin of 50%.
The Lamborghini Urus is, according the Italian automaker, the world's first "super sport utility vehicle."
The vehicles don't match up exactly, but they are quite similar, and consumers are likely to be comparing them with each other.
The design, while distinctive in crossover SUV land, isn't a huge departure from what has become a familiar Tesla look.
