Ad Tech
Sizmek sells Peer39 to O3 Industries; taps Mario Diez and Alex White
The company's new leaders said they see a big opportunity for contextual-based advertising as marketers prepare for regulation and privacy laws.
2019-08-01
Ad agencies' acquisitions raise potential for conflicts of interest
Critics say agencies that own data businesses will give preferential treatment to their own clients and cut off access to non-clients.
2019-07-17
LiveRamp is buying Data Plus Math for $150 million
Data Plus Math is being sold at a 24X to 30X multiple of revenue, which is high even for its sector, experts say.
2019-06-24
Google Chrome controls: Advertisers change targeting strategies
Google's new Chrome privacy controls is causing advertisers to reexamine how they target ads, and Walmart and Target could benefit.
2019-05-17
Winners and losers: Google cutting back on third-party data
Google's plan to make significant ad-tracking changes to Chrome will be felt by publishers, ad-tech firms and consumers.
2019-05-08
