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Abstract:The UAE has launched the region’s first Finfluencer License to regulate financial content on social and digital platforms. The initiative aims to protect investors, enforce content standards, and align with global best practices in financial communication.
The United Arab Emirates has taken a major step toward regulating digital finance communication by launching the regions first Finfluencer License. Announced by the Securities and Commodities Authority (SCA), the initiative sets a formal framework for individuals offering investment-related content through online or traditional media channels.
This move targets influencers who publish financial opinions, analysis, or recommendations that may impact decisions related to regulated financial products or virtual assets within the UAE.
The license applies to anyone publicly sharing investment guidance, including:
If the content influences trading behavior in the UAE, creators are now required to register with the SCA and meet specific regulatory standards.
Finfluencers must follow the same expectations as licensed advisors, including:
To encourage early adoption, the SCA is waiving registration and renewal fees for the first three years.
As financial content online becomes more popular and influential, regulators globally are taking steps to close the gapbetween professional advice and social commentary. The UAE is the first in the region to implement such a system, aligning its rules with international standards and promoting a more transparent and accountable financial ecosystem.
According to SCA CEO H.E. Waleed Saeed Al Awadhi, this is “not just a regulatory tool, but a way to strengthen market trust in the digital economy.”
The license is now open for registration. Content creators operating within the UAEs financial space are encouraged to apply and operate within the new compliance framework.
Disclaimer:
The views in this article only represent the author's personal views, and do not constitute investment advice on this platform. This platform does not guarantee the accuracy, completeness and timeliness of the information in the article, and will not be liable for any loss caused by the use of or reliance on the information in the article.
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